Ford Reveals Fathom Electric Pickup: Compact Truck Starting at $30k

Ford has finally revealed the name of its upcoming affordable electric pickup, and it’s a bit more poetic than most truck badges. Taking a cue from Mark Twain, Ford is naming its new midsized electric truck the Fathom. Read more at PickupTruckTalk.com.

Ford's New Test Engineer: A Kodiak Bear Named Tag

Automakers spend millions of dollars testing vehicles. They freeze them in the Arctic. They bake them in Death Valley. They launch them over potholes, drag them through mud, and strap them to dynamometers that simulate years of abuse in a matter of weeks. Ford looked at all of that and …

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