How You Are Marketed To
Marketing, or Public Relations, isn’t a new thing. It’s an ever-evolving process that follows.. well, you. It maybe even creates your persona. Read more at my Substack.
Category: Aaron On Autos Substack
So, Aaron.. Why Cars?
The term “car guy” used to refer to that dude on every block that obsessively worked on, souped up, or otherwise tinkered with one or more vehicles. Today, it’s a wider-use term that refers to anyone who is obsessed with automotive in some way. It’s genderless now as well. I …
Chevrolet's ADD Is Showing: Say Bye Again To the Bolt
The on again, off again Chevy Bolt EV keeps leaving, making a comeback, and then leaving again. Like a retriever with a shiny new chew toy who suddenly sees a squirrel. Read my Substack here.
Press Trips That Are Just PR Photo Shoots
I recently went on a spate of trips to get semi-exclusive access to some things. These are the types of trips I prefer. I rarely go on “first drive” type events where media are brought in to spend a few hours driving a car to and from some hotel somewhere. …
Did Toyota Fail To Read the Room? The Highlander EV Gamble
Toyota has unveiled the new 2027 Highlander model and it’s going to be a battery-electric three-row crossover. Same formula as the current-generation Highlander, but now with batteries and no engine. That’s a bold and easily-questioned move for the automaker to take, especially given Toyota’s recent history and (somewhat prescient) resistance …
Nobody Really Buys Manual Transmissions
SAVE THE MANUALS! That’s the mantra from enthusiasts. I personally prefer a manual transmission, but there are two big reasons that they’re basically non-existent today. Read more at my Substack.
Tesla Doesn't Like Cars Anymore
Back when Tesla was making the Lotus-derived Roadster, most of us thought it was a fly-by-night company that would eventually sell out to a bigger company. That, after all, was the modus operandi for Elon Musk up to that point. But, surprising most of us, the company instead came out …
