This time of year brings floods of “Top 10” and “Best” lists to the Internet. Automotive websites are no exception. I even did one for CarNewsCafe.com, as I do every year, based on number of views for car review posts. Read the full Substack article here.
Automotive enthusiasts often complain about new models. But most enthusiasts aren’t the audience or market for those vehicles. I reference a Substack article I wrote about this here: https://aarononautos.substack.com/p/dear-enthusiasts-you-arent-the-target
Automotive enthusiasts are an interesting bunch. Forums, Reddit, and social media are full of people who love a particular vehicle model or brand the way some people love a football team. And like with football fans, the the group making the game has only a marginal regard for those enthusiastic …
Electric cars were supposed to become the next big thing and take over the automotive industry and landscape like a new TikTok dance. Instead, they’re barely holding on in the North American market and are heavily subsidized elsewhere in order to keep them selling. Read about it on my Substack.
We’ve always had whimsical and throwback designs in automotive. It’s a way for manufacturers to remind us of their past, to tug on the nostalgia strings of some buyers, and to use words like “heritage” in marketing materials. In the past few years, though, this nostalgia throwback trend seems to …
Various manufacturers, starting famously with BMW, have tried or are planning to try subscription-based services for vehicle owners. These include a monthly or annual fee for things like heated seats, navigation system access, and even things like remote starting. It’s ridiculous nickel and diming. Read it on my Substack.
