Most Consumers Don't Actually Care About Car Stuff

If you spend a lot of time in automotive media, enthusiast forums, or social media discussions, it’s easy to assume that the average car buyer obsesses over horsepower, torque curves, transmission ratios, suspension geometry, and engine architecture. The reality is much different: most car buyers simply don’t care about car stuff.

That isn’t an insult. It’s just the truth.

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Read it at my Substack.

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