What Drives Nostalgia Buying?

We’ve always had whimsical and throwback designs in automotive. It’s a way for manufacturers to remind us of their past, to tug on the nostalgia strings of some buyers, and to use words like “heritage” in marketing materials. In the past few years, though, this nostalgia throwback trend seems to be becoming a larger part of the market. I posit that this is because we need to remember the good ol’ days even more now.

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