GM dumps Chevrolet brand – Torque News

Aaron Turpen December 19, 2013 December 15, 2013 TorqueNews.com

General Motors Europe has decided to drop the Chevrolet brand. The move can be seen from multiple angles. The question is, though: is this a smart move, or is dropping the Chevy brand going to hurt GM in the long run?

Author: Aaron Turpen

Aaron is an automotive journalist accredited by both the Rocky Mountain Automotive Press (RMAP) and the Midwest Automotive Media Association (MAMA). Aaron writes for outlets near and far as freelance. AaronOnAutos is a revolving portfolio of his work.

View all posts by Aaron Turpen →