Cadillac targets younger drivers with all-new 2020 CT4 launch

Using its rear-wheel drive platform, the Cadillac CT4 features turbocharged engines from Caddy’s portfolio and a sport-centric design. Launched with a campaign aimed towards putting a younger driver behind the wheel, the 2020 CT4 kicked off through social media via an interactive Instagram story and Twitter announcements. It’s a first for the luxury make and a clear move aimed at gaining a younger audience.

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