Manufacturers are likely to begin taking notice as a new survey from AutoTrader.com shows that car buyers are basing their buying decisions on information gleaned before going in to look at the car and on the car’s “wow factor” when they take a test drive. The AutoTrader survey showed that car buyers are not only going out on fewer test drives before making a decision, but they’re taking shorter drives as well. This means they are comparing fewer cars and spending far less time getting to know them before signing on the dotted line.
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