Q&A: Why Do Automotive Companies Create Sub-Brands?

Aaron Turpen July 23, 2019 April 9, 2024 Exclusive to AOA

Why do automotive companies make sub-brands for luxury models? Like Ford with Lincoln or Toyota with Lexus? I explain the nuances of automotive branding and why luxury brands exist and are important.

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Author: Aaron Turpen

Aaron is an automotive journalist accredited by both the Rocky Mountain Automotive Press (RMAP) and the Midwest Automotive Media Association (MAMA). Aaron writes for outlets near and far as freelance. AaronOnAutos is a revolving portfolio of his work.

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