The big three-row market of luxury SUV offerings are now a six-digit market.
Some might have a starting price under $100,000, but most are selling at or above that. Most luxury buyers don’t do base models. Those who do are buying the nameplate, not the vehicle itself.
The Mercedes-Benz EQS SUV is, like most luxury models, a lot of letters and numbers that mean little to the average person on the street. Gone are the glory days when longer names with more syllables and added suffixes directly correlated with the car’s cost. Instead, we just get a lot of semi-random capital letters followed by nonsensical numbers that may or may not have something to do with the engine, or whatever.
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