The very real challenge of a Tesla Pickup Truck

Call it the Tesla Truck, the Tesla Pickup Truck, or the Tesla-150, but Tesla CEO Elon Musk has made it clear that the electric carmaker plans to make a pickup truck. In fact, he couldn’t be clearer: he plans to make something to compete with the best-selling light-duty vehicle on American roads: the Ford F-150. This precludes the idea of a small or midsized Tesla truck and says that Musk seems to be clearly aiming for a full-sized offering.

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