Coffee and a Concept: Dodge Super8 Hemi Concept

In 2001, Dodge was struggling as a brand. Pickup trucks were the only profitable part of the its lineup. And the merger with Daimler (parent company of Mercedes-Benz) to form DaimlerChrysler was struggling to bear fruit. But the new siblings at Dodge and Mercedes-Benz were getting along and cooperating behind the scenes. A big showing of that cooperative spirit was had when the Super8 Hemi Concept was unveiled.

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